The state has supported the successful filing of more than 100 TCM clinics in 10 days

2018-03-13 sina medical service

TCM clinic records of the implementation of the now, all over the country, and more than ten days, MaiSiKang lai accept TCM clinic registration consulting more than 200, there are many medical practitioners of traditional Chinese medicine syndrome of TCM personnel are extremely concerned about the traditional Chinese medicine clinic.

A preliminary comb, the central level in five years the documents involved in traditional Chinese medicine has more than 80 copies of 31 provinces for promoting the development of TCM special file is more than 110 copies, fully shows that the "five of TCM resources' positioning widely recognised. Wang guoqiang, deputy director of the national health and family planning commission and director of the state administration of traditional Chinese medicine, said that the strategic position of TCM has jumped to a new height.

The central government budget to invest 39.9 billion yuan to support system infrastructure and service capacity building of Chinese medicine, by 2016, 4238 class of traditional Chinese medicine hospitals, 877300 beds, respectively, 24.76%, 42.97% higher than in 2012.

The construction of TCM talent team presents a new situation. As of 2016, the number of TCM practitioners (assistants) was 48.16 million, up 34.98 percent from 2012.

In 2018, he predicts, there will be 30, 000 TCM clinics in China, which may be a conservative number, and industry insiders estimate more.

But now, Chinese medicine clinics in fact the profit is not much, most of the traditional Chinese medicine clinic to an injection infusion as the main business model, and now the country's limit outpatient infusion at the grass-roots level, the doctor of traditional Chinese medicine outpatient service business is a lot of frustration.

The more than 200 Chinese doctors who plan to run TCM clinics in the city of musconley are mostly considering two issues:

1. There is no suitable Chinese medicine project to be imported directly to ensure that the TCM clinic can be profitable in the first place.

Is mainly because most of the traditional Chinese medicine clinic before by an injection infusion, the fever and other common diseases diagnosis and treatment, but can't let the infusion, the patient will be lost, which requires a mature project to impetus the transformation of TCM clinic of traditional Chinese medicine. In 2017, he received hundreds of consultations on how to transform the traditional Chinese medicine clinics that seek to help transform them.

And the newly opened Chinese medicine clinic also involves the business profit problem, can not also walk the old road of needle transfusion.

2. How to create the brand of TCM clinic?

This is the most worry about a lot of people, China's traditional Chinese medicine believe in the older, the older you get, the more attracted to the patient, however, older and old Chinese medicine experts, it is difficult to recruit, 2 it is not enough energy, therefore, clinic brand can't rely on old Chinese medicine experts, this requires to brand shaping of TCM clinic, in order to let more patients with TCM clinic, rather than merely focus on whether there is a old Chinese medicine experts.

It is a problem for any traditional Chinese medicine clinic to replace the traditional Chinese medicine specialist with the mature and effective traditional Chinese medicine project.

A flat for years, Chinese medicine clinic after MaiSiKang lai of planning, imported the MaiSiKang lai TouGu immovable therapy of traditional Chinese medicine, specializes in the treatment of diseases, pain due to TouGu immovable therapy of traditional Chinese medicine has a large group of products, have curative effect definite diagnosis and treatment technology, more marketing support, MaiSiKang lai for the clinic branding provides professional guidance.

The clinic earned a profit in three months and now earns more than $30,000 a month.

Therefore, the brand construction of TCM clinic is very important, and the resources of old TCM experts are limited. Even if there are experts in traditional Chinese medicine, they need brand and marketing, otherwise, it will be difficult to develop.