Good ecological regulation is "western medicine" is "Chinese medicine" 
 
 
Release date: 2014-11-17 09:33:07 
 
 
Source: China quality newspaper 
 
 
Good ecological regulation is "western medicine" is "Chinese medicine"
 
The way of jingdong group product quality control 
 
 
- our correspondent Peng Xie melon&fiona mountable 

    "To jingdong's current volume, if mainly put out the fire, that I don't have time to sit down and chat with you." Jingdong group qc director Fang Lei smiled and answered the reporter's "as the quality control, are you the main fire or fire?" The problem.
 
    Today, about the topic of "fire or fire", for many, head of the department of electricity enterprise quality control, is a difficult problem, everyone knows that fire on fire, but e-commerce product category, product more mobile features such as making fire prevention work is often difficult to promote, and appear constantly "fire" to the quality of the struggle to cope with quality control department.
 
    As the nation's largest proprietary electric business platform and leading electrical contractor, jingdong "fire" what secret? What are the features of jingdong product quality control?
 
    Zhang qi is jingdong platform supplier audit department head, she has more than 20 people, department audit work is more than 8000 times a week. "We work a bit like talent audition, not only depends on enterprise information submitted,
 
    Still go to verify relevant channels. Brushes off down will be a lot of enterprises, which held the first crossing. ", she said, a company wants to move into jingdong, in addition to the corresponding qualification for industry and commerce, taxation, bank and industry special aptitude, but also provide the quality of the product inspection report, and jingdong will also cooperate with the third party testing institutions, not on a regular basis to conduct sampling and test platform for commodities.
 
    In addition to the strict "man-to-man" tactics, jingdong is developed based on large data "jingdong quality control system", the first phase of the system has been put into use, can achieve information query and integrated quality, jingdong has been checked by the system to clean up the hundreds of stores have potential quality hidden trouble. And the second stage is developing system, focus on risk and positioning problem and to realize automatic quality products. For the "research and development of very difficult complex" system, because of problems involving commercial secrets, Fang Lei inconvenience much talk, simply to reporters described the working principle, in view of the quality problem of product several features, including low prices, high customer more negative evaluation, repair frequency and abnormal trading volume, etc., comprehensive data for the comprehensive comparison, to the quality of the product condition assessment. "Light is to filter out which are for quality evaluation is very complex, we continue to update and debugging."
 
    Timely complete relevant mechanism, the 1 million - yuan fake penalty due to breach of contract, the quality of the 10 million yuan deposit, found fake goods shelves immediately closed shop... Jingdong in the process of development, gradually formed a set of effective quality control system. Fang Lei, nevertheless, these measures are collectively referred to as "western medicine". In his heart, jingdong has been committed to build "ecosystem" good quality, this is a dose of treats the more fundamental "Chinese medicine". "Strict control and spot check, can let the supplier can't in jingdong sell fakes, and we want to do is, there is no need to make them feel in jingdong sell fake."
 
    Fang Lei explains, now most of the suppliers are not quality consciousness, was just too fierce competition and high transaction cost pressure, some enterprises will be for short-term interests sacrifice the quality of the product. And jingdong so-called "ecosystem" good quality, is to encourage healthy competition, the honest and trustworthy supplier to set aside a reasonable profit margins, and trustworthy to reduce costs, raise the cost of default. Therefore, jingdong on the development strategy has been clear about the strict access and exit mechanism, "namely to control the number of suppliers, often guessing the brakes, and quality is our pedal."
 
    The jingdong group recently made a large mass action - joint international inspection agencies Intertek Intertek start "rest assured to buy" field testing and counseling activities, and collecting consumers become "jingdong quality safety ambassador", on the one hand, the quality of the propaganda jingdong idea, at the same time help Beijing east and look for the product quality problems.
 
    As jingdong founder and chief executive, liu said: "over the past decade, electricity enterprises, relying on the development of the Internet, are better than days. But the future electricity if doesn't attach importance to product quality, the good times will end soon." We also look forward to, jingdong can use integrity and quality, not only make our days more and more, also let the online consumer shopping more comfort.