Kyushu to build China's first Chinese medicine platform "Gatekeeper" of the quality of medicinal materials (FIG.) 
 
 
The 2014-12-12 11:57:29 
 
 
Source: of chaste tree hunan (wuhan) 

    Core tip: although jiuzhou group not domestic pioneer in the field of Chinese traditional medicine electricity, but it is not necessarily a bad thing: standing on the shoulders of the blazers, more can see the correct route.
 
    "Protection"
    "Protection" Jiang Li
 
    Recently, Bai Gongxing more and more busy.
 
    Bai Gongxing is kyushu tong pharmaceutical group co., LTD. (hereinafter referred to as the "jiuzhou group") owned by sichuan al yida technology co., LTD. General manager.
 
    Began in August, his business card more than a post: kyushu tong Chinese medicine electronic business co., LTD., general manager, responsible for the formation of domestic first through online resources of Chinese herbal medicine commodity electricity transaction platform (hereinafter referred to as the "Chinese electric business platform").
 
    From logistics business in Chinese herbal medicine electricity field, Bai Gongxing challenge not only from the strangeness brought by the "crossover", more from the Chinese herbal medicine industry itself ills: Chinese traditional Chinese medicinal materials doped ShiJia phenomenon is very serious, was a great challenge to electricity transaction security controls.
 
    Although difficult, but Bai Gongxing confident: "enterprise only to really solve the social problems, to do something for the people, can continue to profit. Our platform to provide quality inspection, warehousing, logistics, finance and other online integration services, and will be a good 'gatekeepers', responsible for the online product is safe and effective."
 
    From "sell Chinese traditional medicine" to "build platform"
 
    Jiuzhou company is one of the largest private enterprises, China's pharmaceutical distribution field in the chairman liu bao-lin planning blueprint, the inheritance of traditional Chinese medicine (TCM) industry is a very important one.
 
    "Rites" in a "storage of nine years", meaning to have savings at ordinary times, in order to have very need. For jiuzhou company was founded in 1999, the "nine years" storage is used in traditional Chinese medicine industry.
 
    In 2008, via jiuzhou group began to multiple planting base of Chinese traditional medicine producing established in the country. Two years later, enshi badong county figwort took the lead through the GAP planting base (" Chinese herbal medicine production quality management norms ") certification. So far, the group's Chinese herbal medicine GAP planting base has more than 10.
 
    2011, jiuzhou group in cooperation with strong brand company established kyushu tong Chinese medicine industry development co., LTD. (hereinafter referred to as the "kyushu tong Chinese medicine company"), and mass in Chinese traditional medicine planting, purchasing, production, processing and sales, and so on.
 
    2012, jiuzhou group, another attempt in the field of traditional Chinese medicine (TCM) has attracted wide attention in the industry - into the construction of "national traditional Chinese medicinal materials supply security based on the technology of the traceability platform" (hereinafter referred to as the "Chinese security platform"), the intention for the national Chinese medicine enterprises with planting, inspection, pretreating, storage, exchange, distribution, traceability, etc.
 
    To build a nationwide platform, let many people see the jiuzhou company outside of the "Chinese medicine" greater ambitions. Sure enough, in August of this year, liu bao-lin revealed to the media via jiuzhou group will invest 200 million yuan to build Chinese online trading system, which means that the jiuzhou company formal step into traditional Chinese medicinal materials electric field.
 
    To this, the personage inside course of study is not surprised: both the traditional Chinese medicine company operating experience, and the medical electrical business of jiuzhou group, into the "mixing zone" -- electricity field of traditional Chinese medicine is promising.
 
    In August, same Bai Gongxing official was appointed just formed kyushu tong Chinese medicine electronic business co., LTD., general manager, responsible for building Chinese electric business platform.
 
    "While the Chinese herbal medicine to form, the electricity company in August but in January this year we started the talent pool. These researchers have from group company, electrical business team transfer of Chinese medicine, and there have been other Chinese medicinal materials electrical contractor worked." Bai Gongxing told reporters that the B2B platform, will officially launched after the Spring Festival in 2015.
 
    Interview, jiuzhou group electronic commerce minister li may inadvertently in a word, to say the Chinese herbal medicine in kyushu electric business platform for the strategic significance of tong group: "our chairman liu bao-lin productive things now has two, one is the layout of Chinese traditional medicine industry, the second is electric business platform for the construction of the traditional Chinese medicine."
 
    Not repeat construction, but the icing on the cake
 
    Herbalist medicine inventory information released just sitting in front of a computer, thousands of miles away Chinese medicine manufacturers input information demand, supply and demand both sides can you've never met on the Internet after the "bargain" a deal.
 
    Most notoginseng production comes from the wenshan, yunnan province, China for local herbs grow dozens of home professional cooperatives, this "new" would replace carrying sacks catch medicine market in the traditional way to trade.
 
    In October, yunnan notoginseng technology co., LTD. Company signed an agreement with Chinese herbal medicine kyushu charged with electricity providers, jointly establish kyushu wenshan Chinese electricity business cooperation platform, constitute the channel segment of Chinese herbal medicine electric business platform.
 
    Win the trust of partners, is not only the jiuzhou company brand reputation, especially in the traditional medicine operating experience in the field of electricity.
 
    Kyushu tong is the only Chinese medicine industry at the same time in a nationwide coverage of B2B, B2C, O2O business enterprise: B2B business began in 2000 "kyushu tong medicine network" average annual growth rate of 30%; Engaged in B2C electrical contractor "good medicine net" daily orders rose more than 20%; 2014 years to test the waters O2O mode "medicine emergency transport" and "micro letter shop" the number of users among the top of the same kind of platform.
 
    However, a lot of people have such doubt: the above these platforms this will provide "notoginseng, poria cocos," and so on traditional Chinese medicine, make traditional Chinese medicine electric business platform is a kind of redundant construction?
 
    "Has this kind of misunderstanding, because many people know about traditional Chinese medicine industry is not enough. Traditional Chinese medicine, human diseases and Chinese medicine, human diseases and belong to the category of drugs, but the Chinese herbal medicine belongs to the agricultural and sideline products. Via jiuzhou group, the original electric business platform to sell only yinpian, proprietary Chinese medicine, was not involved in traditional Chinese medicine." Bai Gongxing said.
 
    This time into the Chinese traditional medicine electricity, therefore, is not only the jiuzhou group of traditional Chinese medicine (TCM) industry layout again, as well as the medicine "the icing on the cake" in the field of electricity.
 
    According to the relevant national regulatory policy, should establish the online trading platform, need to have the Internet drug trade qualification, but set up the threshold of the Chinese herbal medicine electric business platform is not so high. Low barriers to entry and the potential market demand, make a number of no Internet drug trade qualification enterprises see business opportunities, enter the field in succession since three years ago.
 
    Launched in September 2011, nanjing tongrentang "green gold online trading center" traditional Chinese medicine. In may the following year, Chinese herbal medicine and web, B2B platform via "Chinese herbal medicine to buy and sell" official operation. In 2013, with the Internet drug trade qualifications of sig pharmaceutical industry also launched major Chinese trading platform.
 
    In addition, a current concern and jiangxi zhangshu "of traditional Chinese medicine (TCM) cloud e-commerce platform", longxi county, gansu province "medicine" Chinese herbal medicine union e-commerce platform.
 
    Yet to get access to many, it participate in the enterprise benefits are not obvious, industry size and no size.
 
    In August, the ministry of commerce issued the "2013 Chinese herbal medicine circulation of key species analysis report, according to Chinese herbal medicine circulation now overall still falls behind to the farmer's market, the organization, scale degree is low, the level is the domestic electricity business is one of the lowest.
 
    A number of the personage inside course of study tells a reporter, although jiuzhou group is not domestic pioneer in the field of Chinese traditional medicine electricity, but it is not necessarily a bad thing: standing on the blazers shoulder, more can see the correct route.
 
    "It was overrun by medicine of traditional Chinese medicine"
 
    "The problem of Chinese herbal medicine electricity out first on the traditional Chinese medicinal materials quality assurance." Bai Gongxing said that in recent years, the domestic Chinese medicinal materials doped ShiJia phenomena are very serious in the offline trading, online control difficulty is larger.
 
    Traditional Chinese medicine since ancient times have "authentic" say: the same quality of medicinal materials of different region difference is very big, such as ginseng, radix rehmanniae, eucommia bark, angelica, etc. But unable to back, even in the medicine packaging on the origin of a product, in the pharmacy is difficult to buy these real authentic medicinal materials.
 
    Adulteration technique is also emerge in endlessly, price is RMB 800 per kilogram of pangolin nail, some processors put a piece of 2 yuan per kilogram of alum in the making. After being alum infiltration, can increase more than 10% of the weight, nail and nail plate luster bright, contour level also improved a lot.
 
    "Which may be 750 yuan per kilogram of adulterated nail can be bought, many buyers even know, also prefer to buy these cheap products. This produces a 'optimal eliminating the games' deformity reversed transmission mechanism: who doped ShiJia who can live, who is honest and trustworthy losses." Bai Gongxing said.
 
    In addition, the process of traditional Chinese medicine, also exist sulphur fumigation phenomenon of excessive lead to excessive amounts of sulfur. Bai Gongxing, said today to circulate on the market of Chinese herbal medicine, I'm afraid of ten has quality problem. In some tourist scenic spot in the retail market, doping ShiJia even became the most.
 
    In addition to the processing, circulation, Chinese herbal medicine planting link also has the problem of "burn out".
 
    Kyushu tong medicine group technology research and development department minister has steel's grandfather is a doctor of traditional Chinese medicine, from the urine to the knowledge of traditional Chinese medicine are exposed. When I was a child, accidentally will shoulder all steel and swollen and him grandpa in accordance with the instruction, in the mountains to pick a mash the herbal apply in the injured area, less than three days to recover.
 
    "However, the previous traditional Chinese medicine is the wild natural growth, efficacy is obvious. Now a lot of Chinese medicinal materials are made of excessive fertilizer push big ripening, even if the same appearance, efficacy will be discounted." All steel, told reporters.
 
    So many hidden trouble, even if the deal face to face, will miss a lot of people in the industry, whereas in the past in Chinese electric business platform, the quality of medicinal materials is more difficult to guarantee: you even proved bought is defective, the somebody else will say suspected stolen after you get back, or you extract the ingredients in it, and it is difficult to pursue business responsibility.
 
    Because patients generally do not directly in the Chinese herbal medicine online purchase, so at present, a lot of Chinese herbal medicine electricity for B2B platform, customers are mostly operators and yinpian plant and pharmaceutical factory. Winning in the superior "eliminating" reversed transmission mechanism, driven by partial businessman will electricity as a more convenient purchase doping ShiJia product platform, ultimately pay for the patients.
 
    "The idea that it was overrun by medicine of traditional Chinese medicine, because a lot of poor quality of Chinese medicinal materials into the market, an effective prescription often cannot reach expected effect, make a lot of people have doubt on Chinese medicine." Li xiang said.
 
    This kind of circumstance, jiuzhou group thinking, how to do a traditional Chinese medicine with the existing electricity "is not the same as" electric business platform: not only play the convenience of online mall, more to enhance the quality safety of the line segment, so as to promote the healthy development of traditional Chinese medicine industry.
 
    Refuse to "sweep"
 
    After the problem is to clarify the choke must, jiuzhou group selection is put forward link to the fields of Chinese herbal medicine quality assurance, and starting from the source, electric business platform for the good quality.
 
    To undertake this task, is Chinese herbal medicine security platform is gradually perfect. While jiuzhou group proprietary Chinese medicine industry chain, become a pilot for security platform. In the words of all steel, "any new things must first for my own use, stable effect and then for others."
 
    In kyushu in badong county GAP base of medicine tent, radix scrophulariae, had just been planted the seeds of waiting for its trip to "wisdom" is about to begin.
 
    Base herbalist in the mobile phone has a special APP: background monitor center through its told farmers when weeding, insect-resistant, fertilization. The farmers of each operation, also will be collected through the APP.
 
    "To protect farmers can be carried out in accordance with the standard process operation, improving the quality of security, group traditional Chinese medicine base enter into a contract with local farmers and commitment help sales after medicinal herbs grow." All steel said.
 
    Excavation, pretreating and after inspection, after the xuan to attend according to the different quality packaged into storage, and the qr code label: the label including from sowing to storage all the information, including when applying pesticide, a worm, picking, etc. And after logistics, production, also will be input.
 
    For its own base of Chinese medicinal materials, jiuzhou company also have their own plans.
 
    "First of all, all Chinese should pass quality inspection in our warehouse center, will be put up for sale on the electric business platform; second, we are in charge of all the online product image acquisition, text description, guarantee the objective and fair. In a nutshell, kyushu tong to electric business platform guarantees the authenticity of selling products." Bai Gongxing said.
 
    At present, jiuzhou group has completed 9 1000 - ton standardization construction of Chinese medicinal materials storage center, after the commissioning of the whole can provide 12000-15000 tons of Chinese medicinal materials with high quality storage environment.
 
    Be worth what carry is, kyushu electric business platform has a secret weapon - financial services.
 
    Now there are many Chinese operators are oppressed by the lack of liquidity, and kyushu electric business platform is working with Banks, provide operators with Chinese herbal medicine pledge financing and other financial services.
 
    "Banks and kyushu electric business cooperation motivation comes from our quality guarantee, jiuzhou company also can provide buyback disposal service pledge herbs, maximum limit reduces the risk of the bank." Bai Gongxing said.
 
 
    Although the whole electric business platform has not yet officially launched, but "finance + warehouse" has become a kyushu core competitiveness of the company to attract high-quality operator. Some operators because after the service, will be on the other warehouse of Chinese medicinal materials, even across the province to jiuzhou company warehouse.
 
    Reporter discovery, some industry insiders say Chinese herbal medicine, the security electricity without thinking, you can refer to taobao and other electric business platform: consumer transactions not satisfied can give businesses a negative evaluation, other consumers are no longer deal with him, it will form a "sweep" process.
 
    Bai Gongxing to did not agree with this view: first of all, we are a B2B commodity trading platform, the amounts involved is huge, security is very important; Second, the drug is used to cure, once appear, the harm to the patients is great and inferior products.
 
    "So, we must put the quality in front of the security work to do." Kyushu many respondents said. (fulcrum magazine the December 2014 issue)