Guardian cordyceps authentic culture Three brand first real-name authentication 
 
 
The 2014-12-18 12:46:00 
 
 
Source: securities daily, China's capital 
 

 
Our correspondent Xie Cheng 

    On December 16, the first Chinese caterpillar fungus culture BBS grand opening in Shanghai. This BBS launched by China traditional Chinese medicine news, aims to discuss how to "guardian cordyceps sinensis authentic culture". On the BBS, the social from all walks of life on this subject has carried on the deep discussion.
 
    As a representative of the Chinese caterpillar fungus industry outstanding enterprises, brand founder tashi, just to share the source of three rivers had been established in the guardian cordyceps sinensis authentic culture's efforts, and three demonstration role as the industry leader. The experience of the three agreed by the participants, organizers and get the BBS of honor, Chinese traditional Chinese medicine.
 
    Seventeen years of three rivers stick to guard authentic beginner's mind
 
    According to tashi to s, nearly ten years, with the price of cordyceps sinensis rising year by year, various capital are crowded into Chinese caterpillar fungus industry, caused the situation of good and evil people mixed up in the industry. Before then, in the fierce market competition, and, to some people but a sin to some shoddy, someone is confusing, in order to pursue interests, authentic culture of cordyceps sinensis was forgotten.
 
    In such industry environment, three brand was not swayed by short-term interests, willing to when many man's "fool", adhere to the dissemination of Chinese caterpillar fungus authentic culture, adhere to provide the real authentic Chinese caterpillar fungus, has won the market reputation, let the repeat business occupies more than sixty percent of sales.
 
    And, in order to ensure that authentic Chinese caterpillar fungus, three brand by company plus herdsmen's model, starting from the source for quality control, from the excavation of the transportation, processing, preservation and so on each link on strictly control quality, with other enterprise can not match advantage.
 
    In the maintenance of authentic Chinese caterpillar fungus resources, in order to maintain the balance of the resources, does not affect the source of origin of overwintering larvae of quantity and quality as well as the new grass yield and quality of next year, with the three rules in base excavation of 3-4 years in a row, wheel spare 2-3 years in order to restore populations vitality.
 
    It is because the three brand more than ten years like one day insist on authentic culture of cordyceps sinensis, in 2006, three brand has won the honorary title of "China well-known trademark", in 2010 and was awarded "China geographical indications protection products" by the national title of honor, three-river source has become the pronoun of authentic authentic Chinese caterpillar fungus.
 
    First cordyceps sinensis buccal tablet real-name authentication source tree industry model
 
    In addition to providing authentic Chinese caterpillar fungus products, to say no to all kinds of the destruction of the original culture of cordyceps sinensis, in order to put an end to the situation of good and evil people mixed up, industry source brand has been committed to promote the industry of real-name certification work.
 
    "So-called real-name certification, like an id card for every Chinese caterpillar fungus, cordyceps sinensis can be traced back to let each root, know where is the origin of this Chinese caterpillar fungus, excavation of who is the man. As a result, the cordyceps sinensis is authentic is be clear at a glance", the general manager of the three brands Zhou Zhanqi said to the reporter.
 
    It is understood that due to let every Chinese caterpillar fungus can real-name authentication is a huge project, not the power of an enterprise can achieve. Although each root cordyceps real-name certification, but the real-name authentication shall be implemented for each batch of products may be feasible. Three after the difficulties of the service, on the current research and development success lozenges products implement the real-name authentication.
 
    According to Zhou Zhanqi, cordyceps sinensis were used in the three river god grass lozenges from three-river source area, every bottle of three god grass on the contents of the bottle have a qr code, customer only need to scan the qr code, you can know this bottle of tablets used where the original grass is made from cordyceps sinensis, the origin of how high above sea level, is picked by someone, what time. Cordyceps sinensis is used in the three river god grass lozenges from the three-river source area, authentic authentic origin. Detailed information at a glance.
 
    The system innovation of three god grass lozenges, experts said: although lozenges products of cordyceps raw materials has been invisible scratching, but through the real-name authentication, can let the consumer know whether the lozenge products of raw materials to buy authentic, consumption healthily. Three move to focus on consumers' real experience first, not only to erect a model of cordyceps sinensis authentic culture image, but also to promote the healthy development of Chinese caterpillar fungus industry.
(Xie Cheng)