Why do Chinese men show "feminine air"


Youth Online - China Youth Daily 
 

Liang Yang Qing 

    Recently, Deputy Secretary-General of China Society of Military Science, Major General Luo Yuan, published in the "Global Times" an article, is online heat transfer. In this paper, it were the words: "Now the community has a bad phenomenon, called the gas rising feminine, masculine down."
    I agree with the view of General Law. Why do men in China today, people feel "feminine air" mean? Superficial analysis is as follows:

    First, the media advertising industry flaunt the "pretty boys" for the male model.

    In the information society, the media, advertising and value of the mass psychological impact was enormous. To make consumers more receptive to their products, companies always willing to opt for looking, tall Jiaohao actors and actresses, to market their products and please the audience. Reform and opening up, entertainment, media industry the first to follow nearby Hong Kong, Macao and Taiwan, recently, is "Kazakhstan Korea", "Hari" Sheng, especially the wind. These areas of entertainment television and advertising work, is to "pretty boys" as a model of male images.

    In Taiwan, is the "F4" popular in Japan as "your son," South Korea is the "King and the Clown." The dwellers are all in the image of the handsome film works, enough to live comfortably, sad looking all day, indulge in emotional entanglements of "Naiyouxiaosheng." Screen, they manicure, hair, shaving device with, sunscreen; screen, the boys believe that this is the trend and style, rallied together and follow it. I went into the barber shop, barber hair master used Atlas, it even has "Jerry hair", we can see the "pretty boy" image by the popular level. Recently, also the birth of the "pseudo-mother" The word itself is very hypocritical. Major General Luo thing I read in the text of the thread hot, I saw a user wrote: "Some forty Hunan Satellite TV that several, little man jumping up and down, just harm a generation of Chinese men!"

    In fact, in the international mainstream journals such as "Time" magazine, "Newsweek", "The Economist" and other international brands spokesman for the image, or to "tough guy" oriented. Swiss watches such as an advertising spokesman, is a veteran "007" actor Pierce Brosnan; the first U.S. astronaut to the moon by Neil Armstrong, and often appeared in full-page ads. There are Hollywood hard Han Qiaozhi Clooney, English star David Beckham, the current California Governor Arnold Schwarzenegger, are the darling of advertisers in mind. Visible, select the "tough guy" advertising, the same rewarding.

    Second, countries should be added to promote the image of masculinity.

    I have seen a U.S. military recruitment ad video, fresh.

    Advertising picture was taken in the jungles of the Amazon basin, several faces painted camouflage Marines are participating in the exercise. They toting baggage, wearing a satellite direct access with high-tech helmets, armed with M-16 automatic rifles, braved the thunderstorms and heavy rain and difficult journey in the mire ahead. In the meantime, there have been soldiers, swamp, or having wild animal attack, his comrades to support each other, pull up a human chain to prevent another fall or injury. Then, is thirsty soldiers to drink the dew, hungry snake with a knife stripped raw snake scene. After the exercise, a U.S. military instructors to face the television cameras, said: "These outstanding young man, who joined the army just to prove myself!" I was deeply puzzled, conscription into the army's motives and publicity strategy, it is not "patriotic"! It was with our national conditions vary widely. Now think about it, a willingness to accept the challenges of life for young people, the "prove themselves" in fact is the best slogan.

    Our national recruitment advertising and image advertising, but also can be artistic and human means, such as "shock troops" in the promise more than three, "Sword" in the Li Yunlong, Chongqing policemen involved in the Underworld, as well as our modern weaponry, can be used to make aesthetic shock advertising scene, the police encourage outstanding young participants to join the army and serve the country.

    Third, parents should learn to train men, not boys.

    In China's traditional culture, the sandwiches more than martial arts. Chinese people value, is the counselor in the curtains in the jiggle lupine and strategizing fingertips ashes, winning in a thousand miles away. Steeped in such history, the child is now combined with the majority of parents is easy to spoil their children, forming the so-called "feminization of male and female pet" of gender orientation. Years ago, young people report of the Expert Sun Yunxiao Literature "contest summer camp", has already revealed the gap between Chinese and Japanese youth. Recently, I read the news photo of Japan, South Korea, boys naked in the snow to participate in military training, we look at the "hothouse flowers," Parents need to transfer to and from school, can not help feeling that the gap has increased the.

    In addition, our early childhood and primary and secondary education, the urgent need to strengthen the representation of male teachers in the quantity and quality, to make the boys grow up to accept men of education, shape the character of men to establish male thinking. Only in this way, they grow up to become a mother, wife, children and national enough to rely on the man.