Foreigners love choice swim (map) of traditional Chinese medicine

Time: 2015-09-18

Source: People's Daily overseas edition

Author: zhao shan

Meridian tong ren

A growing number of overseas tourists to choose to experience the culture of traditional Chinese medicine in Beijing to swim, walked into the hospital, the museum of Chinese medicine and herbs garden of medicated diet restaurants, culture, health,... Feel the traditional culture of China in the travel.

Hainan, zhejiang, guangdong, guangxi and other places of traditional Chinese medicine tourism is in full swing, health preservation and cultural experience in the integration of traditional Chinese medicine tourism is becoming a beautiful Chinese overseas tourists lines of new options.

The foreigner scrapping

Cross-border tourism new business mode of traditional Chinese medicine in hand

Two areas - which was not real traditional Chinese medicine and travel, but go closer and closer in recent years, develop hand in hand "tourism" of traditional Chinese medicine, and the attention of many.

Foreigners go tank

In the "2015 Beijing international business and award tourism exhibition", Beijing introduced Chinese medicine keeping in good health culture tourism products, booth set up meridian examination project, Chinese medicine massage, experience, brought together all of the most popular sentiment. In July, in the "silk road" health tourism international summit, sanya Chinese become the nation's first "of traditional Chinese medicine health tourism demonstration base", development of health tourism medical services for the international tourism island project.

Why do Chinese traditional medicine in hand travel? World federation of Chinese medicine societies Li He training department director of the white said: "has the dual nature of services and products and the function of traditional Chinese medicine, is carrying a kind of culture, reflect a kind of spirit, convey a way of life, the interpretation of a kind of value concept. The tourist is the value of cultural interaction. Travel is not to go out, but the back, back to the understanding of the history and awareness, find the better physical and mental health and harmony." Inbound Liu Huiyuan vice general manager of China travel international said: "the medical value of the tourism is double unconscious self repair of body and mind. And medical tourism is to strengthen the medical commodity attribute value." It is clear that both the correspondency of intrinsic.

From the national management side, has been vigorously promoting the development of cross-border integration of the two. On August 11, the state council general office issued "about further promote several opinions of tourism investment and consumption, the positive development of traditional Chinese medicine health tourism, to launch a number of traditional Chinese medicine culture as the theme, focus medical rehabilitation therapy, health care, cultural experience in the integration of traditional Chinese medicine health tourism product demonstration. In the conditional place construction of traditional Chinese medicine health tourism industry demonstration zone, promote industry of traditional Chinese medicine combined with depth of the tourism market. Expand health travel overseas promotion of traditional Chinese medicine, TCM health tourism international exchanges and cooperation, make the traditional culture of traditional Chinese medicine by tourism in the world.

Attract overseas guest care keeping in good health experience

Foreigners learn acupuncture

According to the national tourism administration, state administration of traditional Chinese medicine involves a 24 provinces (cities, districts) of traditional Chinese medicine health tourism survey: a total of 454 points, resorts, hotels and other institutions are engaged in traditional Chinese medicine health tourism services, common projects have foot care, massage, hot springs, medicated bath, medicinal food, beauty of traditional Chinese medicine, physical therapy, etc. Service products mainly include: experience of traditional Chinese medicine paste, medicinal food, medicinal liquor, health tea, medicinal food, traditional Chinese medicine health care tea, teach traditional Chinese medicine keeping in good health and sports method, setting-up exercise training, identification of true and inferior of rare medicinal herbs, etc. There are 90 institutions of traditional Chinese medicine or participate in traditional Chinese medicine health tourism services, mainly has the traditional Chinese medicine hospitals, the museum of Chinese medicine, herbarium, places of interest, the Chinese old pharmacy of traditional Chinese medicine, Chinese medicine enterprises, etc.

, deputy director of the Beijing municipal commission of tourism development, according to wang yue, since 2011, Beijing launched the Chinese kungfu culture tourism product development work. At present the city's total of 29 medical tourism demonstration base in the home, including ditan medicinal botanical garden, the traditional Chinese medicine keeping in good health culture, Beijing dongzhimen hospital division, drum tower hospital of traditional Chinese medicine and other high-profile resources of traditional Chinese medicine units. Last year and the first at home and abroad launched seven Chinese medicine keeping in good health and cultural tourism products online sales, is quite popular with the industry. This year for Japanese, Korean, German, Russian, English, Spanish, eight major markets such as Hong Kong, Macao and Taiwan, professional market of traditional Chinese medicine, for the first time introduced 13 Chinese medicine keeping in good health culture tourism routes.

The Chinese medicine tourism because of its distinctive Chinese culture, especially welcome by overseas visitors. Li He Bai Jieshao said, Japanese and south Korean tourists in Great Wall simatai school eight jin has become a classic. Medicine topiary of Chinese herbal medicine medicinal food and restaurants popular, Hong Kong, Macao and Taiwan tourists in postprandial products such as honey, generation of tea. Overseas tourists willing to heard health knowledge lecture in the tourism process, cultural differences can raise the experience of tourists, are willing to participate in foot massage, massage, SPA and other projects, and buy Chinese traditional medicine and health care products.

Traditional Chinese medicine keeping in good health culture tourism can let visitors to listen to Chinese legend, the cognition of traditional Chinese medicine culture extensive and profound, tunnels and medicinal plants and garden scenery, sniffing Chinese medicine continuously fragrance, relaxed, tuina massage experience inspire visitors for heart health, affect their daily behavior and way of life in the future, improve personal health and well-being of tourists and cultural identity.

Show the Chinese soft power to boost tourism

The foreigner bamboo can pull

Wang yue said: "the development of Chinese medicine tourism aims to increase the number of overseas tourists, provide them with more choices, longer retention time, increase the per capita consumption, boost the inbound market. The Chinese medicine tourism received great favor overseas tourists, they take this deepened the understanding of Chinese culture and Chinese culture, stimulate their learning interest in Chinese culture."

In an interview with the reporter understands, expanding overseas influence of traditional Chinese medicine. According to incomplete statistics, traditional Chinese medicine has spread to more than 160 countries and regions, has become an international industry, at least 10 m Chinese medicine clinics throughout the world, 300000 employees. "Acupuncture" has been included in UNESCO's "human non-material cultural heritage representative work list", "compendium of materia medica" and huangdi neijing has been included in the list of "world memory". And, by means of travel is the best way to understand the culture of traditional Chinese medicine all over the world.

Overseas tourists to experience knowledge of traditional Chinese medicine and Chinese medicine keeping in good health, increase the understanding of Chinese culture. Li He white advice to traditional Chinese medicine and Chinese food as the breakthrough point, in the process of tourism, sample with medicinal food, under the guidance of TCM theory in "gourmet" experience for all visitors at the same time, promote the export of Chinese characteristic service thus gained "moistens everything silently" the effect of the spread of Chinese culture soft strength.

The Chinese medicine massage

"Traditional Chinese medicine health tourism potential and recognition abroad it is more than we expected, in the words of one senior U.S. travel agency manager, Beijing LvYouWei is at the right time, in the right way, in the right direction to promote Chinese medicine keeping in good health culture tourism." Wang yue said the depth development of traditional Chinese medicine culture resources, form different cultural products and multi-level system is crucial to the development of cultural tourism of Chinese medicine, Chinese medicine education, training, communication and culture site tourism in-depth mining, development of multi-level series products to attract overseas tourists.

 

 

 

老外爱选中医游(组图)