Traditional Chinese medicine health travel up to 500 billion in 2025

Time: 2015-11-26

Source: China's traditional Chinese medicine

Author: Zhao Weiting

Traditional Chinese medicine, by 2025, to reach 5% of the total tourism healthy tourism

, by 2025, built in the national 50 health tourism demonstration area, 500 traditional Chinese medicine of traditional Chinese medicine health tourism demonstration enterprises

• build a batch of international visibility and market competitiveness of traditional Chinese medicine health tourist service enterprises and brands

Report from our correspondent (reporter Zhao Weiting) recently, the national tourism administration and the state administration of traditional Chinese medicine jointly issued \"on guidance to promote the development of traditional Chinese medicine health tourism\" (hereinafter referred to as \"\" guidance\", \"full text see 3 edition), put forward to exert the advantage of tourism resources of Chinese medicine in our country, advocate healthy tourism new ideas of traditional Chinese medicine, promote the development of tourism and the integration of traditional Chinese medicine.

\"Guidance\" puts forward the development of traditional Chinese medicine health tourism products, make traditional Chinese medicine health tourism brand, strengthen the tourism industry, the development of traditional Chinese medicine health health tourism market, the innovation of traditional Chinese medicine of traditional Chinese medicine health tourism development mode, cultivation of traditional Chinese medicine health tourism talent team, improve the health of Chinese medicine tourism public service, promote the health tourism sustainable development of traditional Chinese medicine and other eight key task, and set a clear timetable: by 2020, the health of Chinese medicine to reach 3% of the total tourism tourism, traditional Chinese medicine health tourism income of 300 billion yuan, built in the country 30 health tourism demonstration area, 200 traditional Chinese medicine of traditional Chinese medicine health tourism demonstration enterprise (base), TCM health tourism complex; By 2025, the number of traditional Chinese medicine health tourism reached 5% of the total tourism, traditional Chinese medicine health tourism income of 500 billion yuan, built in the national 50 health tourism demonstration area, 500 traditional Chinese medicine of traditional Chinese medicine health tourism demonstration enterprise (base), TCM health tourism complex; Create a group with international visibility and market competitiveness of traditional Chinese medicine health tourist service enterprises and famous brands.

Many policy design had a further elaboration and breakthroughs, such as the development of traditional Chinese medicine health tourism informatization is put forward, including files on information, medical insurance, travel insurance, multilingual consulting solutions, reservation management, and other functions, including traditional Chinese medicine health tourism integrated service platform, put all the resources unit, into the unified management of travel agency, through information technology to strengthen the follow-up tracking service to tourists. Held, such as \"China's traditional Chinese medicine health tourism year\", \"development to build a batch of traditional Chinese medicine medicinal food restaurant chain enterprise\" \"build a batch of traditional Chinese medicine health tourism resort\" is a new formulation, attract eyeball.

For pilot units and found in the prophase research of traditional Chinese medicine health tourism talent is weak, the codes, standards and access mechanism absence of problems, such as \"guidance\" also explicitly pointed out that to study and establish the Chinese medicine health tourism service industry standards, strengthen the tourism in the cultivation of professional talents of Chinese medicine health, encourage cooperation between tourism colleges and universities and colleges and universities of Chinese medicine, union school, set up relevant major, etc.

The top design layout of traditional Chinese medicine health tourism for many years. In 2013 the state council on promoting the development of health services several opinions explicitly pointed out that to integrate advantages of medical resources, such as characteristics of traditional Chinese medicine health care resources, tourism development of preserve one's health and medical health. In 2014, the state administration of traditional Chinese medicine and the national tourism administration in Beijing signed the \"about promoting health of Chinese medicine in the development of tourism cooperation agreement, the two department formally established cooperation mechanism, the top design, conspiracy to promote traditional Chinese medicine and tourism management departments at all levels, enterprises and associations of comprehensive cooperation.

Since then, traditional Chinese medicine health tourism development into the fast lane, \"the state council on promoting the several opinions of the reform and development of tourism and published this year, the general office of the state council on further promoting tourism investment and consumption of several opinions are the positive development of traditional Chinese medicine health tourism, health tourism demonstration of Chinese medicine products, etc. As the important content. The traditional Chinese medicine health service development plan (2015-2020), more the development of traditional Chinese medicine health tourism as one of the seven major tasks.

Next two departments will jointly carry out \"national Chinese medicine health tourism demonstration zone\" to create work