The first China new media communication summit of Chinese medicine

The national institutions of traditional Chinese medicine WeChat authority report

Time: 2015-12-24

Source: China's traditional Chinese medicine

Author: to better

Report from our correspondent (reporter to better) on December 21, was held in kunming in yunnan province of the China new media summit of Chinese medicine and a symposium on Internet + strategy of traditional Chinese medicine, by nearly hundred medical institutions of traditional Chinese medicine, colleges and other units to participate in the national new media of Chinese medicine union formally proclaimed, the league is committed to the construction of health of China under the background of the era of big, actively promote the industry of traditional Chinese medicine make good use of new media, expand propagation influence.

Jian-zhong ma, deputy director of the state administration of traditional Chinese medicine, said in the second world assembly on the Internet just spread the conclusion at the summit, is very meaningful. Development of traditional Chinese medicine new media must first strengthen the construction, highlight the characteristics and innovation form, to the integrated use of picture and text, graphics, animation, audio, video, and so on a variety of forms and means, to realize information products from the readable to the visual, the transition from static to dynamic, meet the demand of terminal transmission and a variety of more experience. At the same time, also pay attention to the development of individualized information products, push for point-to-point, promote objectivity, customization, precise transmission.

For the development of new media, of traditional Chinese medicine jian-zhong ma must be good at guiding, explore the specification is put forward. On the one hand, the spread of the development of traditional Chinese medicine culture space, occupy the main channel of the network, on the other hand, to strengthen the interaction with the audience, to build communication platform, to guide people's correct understanding of traditional Chinese medicine, traditional Chinese medicine treatment of science, learn to use traditional Chinese medicine. In explore the relevant specification, on the one hand, to explore new mechanism, the maximum play to the role of new media in propaganda and public opinion guide of Chinese medicine, on the other hand to standardize behavior, strengthen the management of in accordance with the law of new media of Chinese medicine, scientific management and dynamic management, standard content, standardized production process, the content of the tube and tube media organically.

Conference 2015 "Chinese medicine hospital WeChat top ten" "top ten Chinese medicine colleges and universities WeChat" "famous Chinese traditional medicine enterprises WeChat top ten" list (attached below). Gansu province traditional Chinese medicine health and family planning commission director wei-zhong liu was awarded the new media, outstanding person, government affairs star awards obtained by yunnan province administration of traditional Chinese medicine.

Conference executive chairman, managing editor of Chinese medicine in China Gao Xinjun on the BBS published for the first time the 2015 national institutions of traditional Chinese medicine WeChat analysis report, the data show that as of November 26, 2015, the national Chinese medicine hospital opened WeChat and through the certification of a total of 847, including certification of 3 armour hospital of traditional Chinese medicine WeChat public, a total of 189, only 51% of the 3 armour hospital of traditional Chinese medicine. The national colleges and universities of Chinese medicine WeChat opened situation is good, open WeChat has 22, but operation polarization serious. National well-known traditional Chinese medicine enterprise WeChat name by drug name, high brand recognition, and the content is given priority to with healthy popular science article, lack of original content.

Gansu province traditional Chinese medicine such as health and family planning commission director wei-zhong liu Internet celebrities and from People's Daily, baidu, medical treatment, health, potatoes, youku, ali today's headlines, spring rain Internet well-known enterprises such as doctors, and tsinghua university, communication university of China, experts and scholars and part of the university hospital of traditional Chinese medicine such as do the use of Internet innovation and development of traditional Chinese medicine's report (see the newspaper of Chinese medicine in China on December 24, 2015 3 edition).

Office of the state administration of traditional Chinese medicine of zao Ming, health and family planning commission of yunnan province, director of the provincial administration of traditional Chinese medicine Zheng Jin, deputy director of the yunnan traditional Chinese medicine of Li Ma Lin attended the meeting.

Meeting by the Chinese newspaper of Chinese medicine, Chinese traditional Chinese medicine network, jointly organized by yunnan province administration of traditional Chinese medicine, yunnan college of traditional Chinese medicine, China's new media department of traditional Chinese medicine, Chinese medicine in yunnan province to undertake, prolong life hall pharmaceutical sole support.