Platform under the thinking of pharmaceutical r&d innovation (on)

The 2016-08-30 15:48:0

0 zhongyuan network

Innovation is the driving force to the development and progress of human society, technological change is the dominant force for social change. After humans into civilized society, main has experienced three times of technological revolution. Among them, the 18th century industrial revolution, the emergence of the steam engine and widely used to make people from manually entered the era of mechanized production, productivity has made historic progress, production technology changes bring social rapid development. In the 19th century power revolution, power the large-scale application of contributed to the prosperity of human science and technology and economy. Since the 1940 s, a new wave of information technology revolution is quietly in the. In the 80 s China first contact with the Internet technology, although a late start, but after 30 years of development, China's Internet users currently has more than 900 million people, the national coverage reached more than 70%. Represented by Internet technique, information technology has as we are familiar with the power to become the new productive forces and gradually from the city to the countryside in China, from developed regions to remote areas, it affect, change or even overthrow the all aspects of our times production, living and thinking.

With evolved with the deepening of information technology revolution, on the basis of information technology, value sharing, collaborative development as the core value, to create the multi-agent ecosystem in order to implement the way of mutual benefit and win-win sharing of thinking brought a new round of commercial revolution, it changed the present and the future of enterprise survival rules, but also promoted the development of Shared economy. From the Internet industry at present, the wave has been spread to other industries, including pharmaceutical industry, and pharmaceutical companies also should take the initiative to think, to this kind of change, to adapt to the development of the future.

First, the Internet platform build Shared economic mode of thought

Platform thought is open, sharing, win-win thinking. In the past for a long time, the traditional industry affected by the western theory of vertical value chain of Michael porter is deep, the excessive emphasis on the business level in the vertical value chain thought, relatively speaking, ignored the bilateral market platform thinking, thus caused the industry value chain is too long, the collaborative is not high, too much emphasis on standardization, and difficult to meet the personalized needs. So-called bilateral market concept, is we to build a platform, a market, to bring together with the demand for resources, make the above the demand side to deal with resources, interaction, a win-win situation. For example, we found that the user has a pain points or a business opportunity in the industry, according to the previous thinking is our own to investment, create solutions, in order to make money through this vertical value chain. While the platform thinking tells us, maybe we itself is not the most suitable person to solve the pain points; Also there may be others have a lot of inside investment, do better, more professional than us; Also perhaps others didn't do, but are willing to invest in the industry for the heavy assets, then we can take advantage of the bilateral market thinking dragging all resources side, common to bear the risk and responsibility to do this, seize the opportunity, to provide customers with more quality products and service, to meet customer needs, solve the pain points for it. At the same time, we use the network of extensionality, make consumer demand continuously enlarge, attract resources into, cycle, used to overlay and create Shared utility, the parties to the implementation platform of mutual benefit and win-win results.

Platform thinking, the idle resources to make full use of rise, let both sides of supply and demand by sharing economic trading platform, make goods, services, data resources and human resources have Shared channels for economic and social system is the typical information economy development mode of innovation 2.0 - sharing economic model. Internet enterprise platform is the product of Shared economic mode, it will be a lot of business together to taichung, allows businesses to focus on a larger market, seek different industry resources, seek new areas and new channels of cooperation. Shared economic model from the client, service chain is reconstructed the ends, the commercial value. In fact, Uber (Uber), an American platform type enterprise most is to use the Internet platform build the Shared economic thinking mode; And domestic ant gold suit, millet, drops a taxi, and other enterprises of science and technology is also continued the development mode, to create the industry ecosystem and occupy the value center, doubling its own enterprise valuation by geometry level. And this kind of platform under the thinking of sharing economic model also applicable to the pharmaceutical industry's innovation, especially in the pharmaceutical research and development.

Second, the Shared economic mode of pharmaceutical research and development innovation

A lack of innovation is the bottleneck restricting the development of China's pharmaceutical industry. Long-term since, our country medicine industry research and development is influenced by the vertical value chain thinking deeply, most of them at the low level repeated stage, to the innovation of the approved drug are numbered. With the development of the national innovation oriented strategy is put forward, in recent 5 years, domestic manufacturer proliferation innovative drug research and development, declaration, however, every year to approve this kind of drugs are rare. In addition, generic drugs research and development, a new drug is approved, will soon appear many domestic manufacturers of generic declaration, 20-30 and declaration is very normal, there may be hundreds of even the most companies declare, it caused a serious waste of drug r&d resources. The most important reasons for these results is lack of innovation in our country medicine research and development history, the lack of high-end talent resources, lack of innovative drug screening and discovery platform.

Integrate resources, value sharing and coordinated development is the core spirit of sharing economy advocates, sharing economy, the key lies in how to realize the resource optimal matching zero marginal cost. The current worldwide new technology revolution, the development of national economy, science and technology and education, than any time in history has the openness. Between countries, between region and region, in such aspects as economy, science and technology, education penetration, influence each other, promote each other, each other will markedly enhance its dependencies. The drug research and development for Chinese pharmaceutical enterprises provides an excellent resource sharing environment, we can share in the thought and the mode of economic mobilizing the drug research and development of the global resources and China's pharmaceutical industry to form a good interaction and complement, through integration of resources, realize the coordinated development of Shared values, and to shorten the drug research and development in our country and Europe and the United States, the gap between the developed countries.

Sharing economic model was set up the two conditions, one is the excess of supply side, the second is under the platform of thinking, to form the multilateral platform of sharing resources of medium. In associated with the use of information technology, such as the Internet, pharmaceutical enterprise in research and development should actively adopt Shared economic model, build platform, breakthrough itself and seek cross-border cooperation, shorten the industrial chain, to drug research and development of "BianJieHua", "decentralization" and "middle", in order to improve their own competitiveness, reduce the drug research and development of high investment and high risk. That is to say, the pharmaceutical enterprises can share the economic thinking, research and development of the industry chain of various resources collected on a platform, make money, requirements, and the talent of the technology, product better configuration and sharing, research and development of such resources utilization and development of behavior will greatly improve the efficiency, and r&d project will have a wider range of sources of screening, is more pertinence and directional selectivity, and can meet the personalized needs of the buyer. The use of Shared economic thinking set up r&d platform is not in the traditional sense of the institute and the institute pattern, but is similar to alibaba Internet mode, all set up the entire drug development industry chain, forming a share value, coordinated development, the drug research and development of mutually beneficial win-win ecosystem, promote the rapid development of pharmaceutical research.

Three, fu jen in the platform under the thinking of innovation practice

Horizontal development, open to the outside is a Shared economic mode, enterprise development and the common trend of the development of science and technology. Fu ren pharmaceutical group from the beginning of creation, innovation as the engine of enterprise development, the merger and reorganization as the development of the enterprise scale expansion path. Ricci was founded in 1998 is only one variety, to break the conventional development dilemma, since 2001, we spent six years, successively completed five mergers and acquisitions, to build a large industrial system, has ShuiZhenJi, producing injection, oral solid preparation, 23 formulations including nearly 1000 varieties, preparation comprehensive capacity among the pharmaceutical industry. In the process of mergers and acquisitions, we have invested heavily to strengthen the construction of enterprise innovation platform. In 2003, fu ren pharmaceutical technology development co., LTD., was formally established; In 2006, fu ren pharmaceutical technology center, five ministries and commissions such as jointly approved by the national development and reform commission as "enterprise technology centers recognized by the state", at the same time, established with the approval of people club department "post-doctoral scientific research workstation." In 2007, was approved by the science of henan province "herbal drug preparation in henan province engineering technology research center"; In 2011, and zhengzhou university jointly established the national key laboratory. In 2012, fu ren pharmaceutical group was in henan province development and reform commission, department and other departments awarded "top ten innovative leader of science and technology in henan province" title. Fu ren pharmaceutical group at present by ministry of China pharmaceutical industry information center "as one of national top ten product development line of industrial enterprises.