Comic medica, traditional Chinese medicine college students make IP

Time: 2016-11-24

Source: China's traditional Chinese medicine

Author: Qin Yulong

Do you think Ben can only is medicinal properties of different Chinese traditional medicine? Then you went out (backward), they may also be a different character in the cartoon characters. In the sixth "day weir - hui medical valley cup" national higher medical colleges and schools of traditional Chinese medicine college students creative design contest finals, Beijing university of Chinese medicine Li Yixiao attend Qian Siyan, responsibility, entries - comic book "compendium solitary virtual record to promote culture of traditional Chinese medicine was awarded the first prize in the new media group.

Ideas to construct compendium of the world

Qian Siyan and Li Yixiao know the anime club, the school of the same hobbies that they hit it off. "Originally just want to be a personification of traditional Chinese medicines in the short term ends this painting." In guiding the teacher's advice, Qian Siyan and Li Yixiao start building "compendium isolated virtual record. After, professional painter "green" and "11" to join the team. In everyone's cooperation, "Ben isolated virtual record forming gradually, become a comic strip.

Qian Siyan team's ideas for readers to establish a unique compendium of the world. In the world of "compendium solitary virtual record, in addition to the people, and will be treated as herbal medicine and disease are personified, known as the" chief "and the" e ", "chief" for human sacrifice themselves to disperse the "e". In traditional Chinese medicine (TCM) character set, with personality, to express the unique Chinese medicine medicinal properties, such as the protagonist named LingTong, is actually a licorice, is "top dog", but the approachable personality, reflects liquorice peace, can mediate the medicinal properties of the drug characteristics, not "the old". In addition, "Ben isolated virtual record" in the "theater" humorous interaction between, introduce the reader to knowledge of traditional Chinese medicine, this lively style, let the knowledge of traditional Chinese medicine is deeply rooted in the hearts of the people.

Li Yixiao said: "a lot of young people interested in traditional Chinese medicine," Ben isolated virtual record it may be that they know the window of the traditional Chinese medicine." Vice President of Beijing university of Chinese medicine GuXiaoGong believes that some of the traditional mode of transmission of traditional Chinese medicine is not easy to accepted by young people, and in the young people like to join the elements of traditional Chinese medicine, can let everybody understand the knowledge of traditional Chinese medicine in the entertainment, and love the culture of traditional Chinese medicine.

The teachers and students together to accelerate results fall to the ground

As a professional colleges and universities of Chinese medicine undergraduate students, facing graduation Qian Siyan and Li Yixiao pressure. Li Yixiao said in one's deceased father grind and internship, under the pressure of the need to get "compendium isolated virtual record is not easy to do. Qian Siyan and Li Yixiao professional, academic arrangement is not consistent, and with the "green" "11" two painters coordinate the efforts of the comic, this let two people can barely squeeze time to finish.

Beijing university of Chinese medicine education guidance teacher Luo Xiangyun innovative undertaking, for Qian Siyan team for guidance. Luo Xiangyun said the school was not college students' innovative entrepreneurial base, Qian Siyan team art mainly in the dormitory, is mostly in the evening, very hard indeed.

Luo Xiangyun also mentioned, in order to make Qian Siyan and Li Yixiao will be subject to the ground as a result, the school teachers use of social resources, to help them multi-channel project of the topic, then make it have become national college students' innovative entrepreneurial training project plan project, the ministry of education project was the first batch of production combined with education plan project. In addition, Beijing university of Chinese medicine in 2016 set up a base innovation and Qian Siyan team for the first batch of almond shaped in the space, and in the space, with the help of registered QiHuang small sprout cultural media co., LTD., to create conditions for commercialized operation.

On his return is still looking at the sails

"Compendium of Qian Siyan team created isolated virtual record, GuXiaoGong believes that this is a rich professional, creative and technical subject of traditional Chinese medicine. At the same time, also is an extremely profound professional background of traditional Chinese medicine of entrepreneurial innovation project, students need to have a solid foundation of traditional Chinese medicine. "Compendium isolated virtual record creation, it is a dig deep connotation of traditional Chinese medicine (TCM), let more people feel the charm of traditional Chinese medicine, to understand and love the traditional Chinese medicine; Qian Siyan team will pop elements, and the new media technology combined with traditional Chinese medicine, with the unique creative innovative attempt of Chinese medicine; On the use of new media technology and cartoon technology, Qian Siyan team played very skilled, in publicity, distribution of comic widely used new media technologies, have very good communication effect.

Currently, Beijing university of Chinese medicine is to promote students' innovative entrepreneurial abilities, GuXiaoGong said that the future school will give Qian Siyan team more support to strengthen the innovative entrepreneurial guidance center for the support of the project, provide better protection for the development of the project. She hopes "compendium isolated virtual record" in the future can be more professional and interest, to carry forward the culture of traditional Chinese medicine, promote the health education, the development of China's service industry to contribute.

"Ben isolated virtual record comic serialized in weibo @ QiHuang small dragon, for weibo fans more than 140000 people, reading more than 45 million times. As "compendium isolated virtual record influence expanding, Qian Siyan team channel documentary by CCTV (China central television (CCTV) - 9) invitation, participate in the filming of a documentary on" cultural modernization of traditional Chinese medicine to promote ", and signed a contract in Chinese online digital publishing group, as the key to build the IP (Intellectual Property and Intellectual Property) project. In addition, the team also received a number of film and television media copyright cooperation invitation.

"" compendium isolated virtual record" is a project of our team." Qian Siyan say so, now the team are also planning some other project. Qian Siyan said that their goal is to continue making the company a cultural output window, but all also in the effort.