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Medical New Ecology under the Technological Revolution
2017-02-26
Source: Health News
Recently, the CPC Central Committee General Office of the State Council issued the "on the promotion of healthy and orderly development of mobile Internet views" that should focus on promoting mobile Internet-based medical convenience services, and improve the mobile Internet user information protection system. What does the "opinions" release signal to the medical field mean? This reporter interviewed the Internet business managers and related experts.
Benefit the whole people is the original intention is the purpose
Any of the emergence of a technology, its purpose is to benefit the whole people, the emergence of mobile Internet even more so. The depth of the Internet and the integration of medical care, it is the energy of the two with their own double release. As pointed out in the Opinions, it is necessary to promote the information services to benefit the whole people, and promote the transportation, tourism, education, medical care, employment, social security, pension, public security, justice and other convenient services based on mobile Internet, and rely on the mobile Internet to cover and locate precisely Advantages, to speed up the streets, communities, rural areas, etc., to promote equalization of basic public health services.
In the economy of Century Century Medical Network Technology CEO, it seems that the depth of mobile Internet and medical integration, is to use the mobile Internet without time and space constraints, easy to deploy and extend coverage and other characteristics and advantages, and basic medical services , For the general public to provide by the mobile App support such as outpatient registration, test results query, follow-up follow-up, remote medical counseling and a series of convenient services. China's rapid development of mobile Internet services, consumer smart phone penetration rate of the world's first, almost everyone has a smart phone. Mobile Internet carries basic medical services with good accessibility.
As the fastest growing in recent years, a new industry, the health industry momentum is strong. Among them, the Internet to join the industry for the more people to provide the possibility of service. "Opinions" put forward, in-depth research on the basis of the project, give full play to the role of China's Internet investment fund, and vigorously promote the mobile Internet-based education, health care, public cultural services and other livelihood protection projects landing and sustainable implementation. In this regard, I believe that in the past ten years of development process, the Internet has become China's most important technology industry, the diversity and popularity of Internet applications, the Internet ecological and industrial chain in the overall development of the world's leading position, A large number of focus on the Internet investment funds, gathered a lot of social capital. Through the government-related policies and regulations to develop and improve the various types of medical and livelihood projects to ensure the development and access to fully demonstrated, and actively guide and encourage the Internet investment funds, social capital into mobile Internet-based basic medical services, It is of great significance to promote the landing and sustainable development of medical and social security projects based on mobile Internet.
Please provide a talisman for patient privacy
In the traditional medical methods, medical records and medical records and other medical information, generally only in the medical institutions (doctors) and patients know and master. In the Internet medical care, due to Internet technology and mobile communication and other transmission tools involved, medical records and medical records are easy and likely to be other than the third party to get the doctor, and can be said to be more convenient and more risky. The "opinions" clearly emphasize the maintenance of legitimate rights and interests of users, improve the mobile Internet user information protection system, and strictly regulate the use of user identity, location, contact information, communication content, consumer records and other personal information behavior to protect the user's right to know Right and privacy. This provision can be said for the patient privacy invited a amulet.
Tsinghua University Hospital Management Research Institute researcher Cao Jian pointed out that medical records and medical records and other medical information, directly related to the privacy of patients, we must pay attention to enhance their safety. Although China's existing "criminal law" "tort law", "medical institutions medical records management regulations" and "electronic medical records of the basic norms (Trial)" and other laws and regulations on the protection of medical records to make the appropriate provisions, but because of these provisions lack of measures Sexual provisions, operational is not strong, can not adapt to the development needs of Internet medical. As a new thing, there are many legal issues related to Internet health care. For example, how to copy and archive medical records in Internet medical care, whether the mitigation or exemption from liability in Internet health care can constitute an effective defense for service providers / Internet companies. There is no doubt that with the further integration of Internet technology and medical technology, new legal issues will continue to emerge.
How to protect patient information is also a big problem. Cao Jian said that at present, by the National Health Planning Commission to develop the "Population Health Information Management Measures (Trial)" is not clear institutions outside the Internet medical treatment process to collect personal health-related privacy information management and protection of responsibility, Regulations to protect personal privacy information, or "population health information management approach (Trial)" to improve the personal information into its management. US HIPAA is the largest revision in 2013, clarifying its application to all mobile devices and all mobile technology for health information. At the same time, also need to improve the laws and regulations to change the patient through online inquiry, prescribing problems when there is nowhere to maintain the status quo. In the United States, this problem is rare, because most of their doctors can practice and practice more independently. The main body of the medical action is the physician. Every doctor is responsible for his prescription and treatment. He also purchases medical care Dispute insurance. At present, China is gradually free practitioners free practice, you can also refer to the United States clear doctor is the main responsibility for medical behavior, and through the implementation of medical disputes to protect the interests of doctors.
Data is open and exciting
All along, the government, hospitals and related departments do not easily let go in the hands of their own data, as enterprises and researchers use data "Nuggets" obstacles. However, this is likely to change with the release of "opinions". "Opinions" pointed out that in the protection of data security and personal privacy under the premise of promoting the open use of public information resources, give priority to the people's livelihood security services to the community to open the government data set.
Cao Jian pointed out that the Internet through the establishment of personal health records, to provide them with more accurate, more matching medical services, and thus achieve the goal of prevention and prediction. The core of precision medical care is to segment the crowd, the patient's individual behavior and data for accurate interpretation, given the precise solution, but this process is very complex, requires a lot of medical data to do support.
Look at the Internet health care this piece of cake, and want to make a difference in which is the importance of the importance of data. He said that as soon as possible to develop and improve the user personal information collection and use, data security aspects of laws and regulations, on the one hand is to protect the user's personal privacy, on the other hand is to gradually establish a sound information on the use of norms to promote the open use of public information resources, In the area of health services, such as health care services, the promotion of the corresponding government data sets open to the community, to provide data-driven personalized innovation and health services to carry out significant significance.
Cao Jian said that the government data open is good, but must be compliance, which is why the "views" in the reference to "government data to the public open" in front of a section can not be missing the premise that " personal privacy". Here, the government should take good care, deal with the possible situation, but also do a good job after the data open response work, such as pricing. In addition, as a future possible use of the party, to strictly abide by the law, compliance applications.
"Re-questioning" model will be more potential
More and more practice has proved that technology can not only change life, and this change may be thorough. And what will be the future technology, "opinions" have a clear request. Specifically, it is to speed up the mobile chip, mobile operating system, intelligent sensors, location services and other core technology breakthrough and result transformation, to promote the core hardware and software, development environment, external equipment and other series of standard-setting, stepping up artificial intelligence, virtual reality, Micro-electromechanical systems and other emerging mobile Internet key technology layout, as soon as possible to achieve some of the cutting-edge technology, subversive technology in the world's first breakthrough.
"The Internet has subverted almost all of the traditional industries with thunderbolt, but the health care industry is the last fortress, and there is no real baptism of the Internet, and now the Internet, the Internet of Things to transform the health care industry opportunities." It is predicted that Internet health will face the deep integration of mobile Internet / IT technology and medical and health services in the next three years and five years. The combination of artificial intelligence and medical guidance based on medical and health data and medical practitioners (human intelligence) , To carry out the machine and people to provide intelligent medical health services by leaps and bounds of the new era of development.
Cao Jian believes that the future of Internet medical treatment is no longer a supplement to traditional medicine, but a real integration. At the same time, because the Internet medical behavior easier to achieve standardization, process, through the transformation of existing health care behavior and subversion, the future of individual diagnosis and treatment and health management processes tend to tend to standardization.
And referred to the future of Internet medical business development of an important trend, Cao Jian stressed that "non-" vertical "must go. The so-called severe vertical, refers to the enterprise through self-built or integrated a breakdown of the field of disease integrity of the medical service chain, so that consumers can get a one-stop platform on a complete closed-loop medical services business model. Cao Jian said that the current "light consultation" model of the product more, but there are some drawbacks. For example, for patients, the use of low frequency, no dependence on the doctor, the trust of the software is low; for doctors, there is no patient data, academic value is low, and more casual. "Re-examination" model of the product so that medical treatment becomes more vertical and efficient, in the appointment registration, referral treatment, see the data can be a key to solve, will be more development potential. For the hospital, the "re-examination" model is conducive to scientific arrangements for resources, reduce operating pressure; for patients, can reduce the time and cost of treatment; for doctors, can enhance self-worth, reduce the doctor-patient contradictions.
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