Chinese medicine industry will be in what position usher in the best of times

The healthy development of Chinese medicine industry must grasp the three key

Blue Ocean Economic Observations · 2017/07/09

Author: Shen Qi Zhang Yuxiang

      1, Chinese medicine: a honey, B arsenic

(1) on traditional Chinese medicine, there are two cases we may have encountered, first, in the Western medicine turned to help after the treatment of Chinese medicine has a significant effect of people who talk about the magic of Chinese medicine; the other is that the Chinese medicine is false Science, such people include some network celebrities, such as the Central University of Finance and Professor Wang Fu heavy.

(2) 2015 Yo Yo because "found that the treatment of malaria new therapies (ie artemisinin)" to share the year of the Nobel Prize in Physiology or Medicine, became the first to receive the Nobel Prize for science awards of the Chinese people. Tu Yo Yo in the study of the face of difficulties, it is through the re-examination of ancient Chinese medicine - the Eastern Jin Dynasty "elbow back emergency" on the 'Artemisia annua a grip to water two liters, twisted juice, serving the' Get "key inspiration". After experiencing 191 tests, Tu Yo Yo task group finally found the anti-malarial effect of 100% Artemisia annua extract. Tu Yo Yo's success is the success of Chinese medicine.

(3) recently exposed "pharmaceutical advertising performance artist" Liu Hongbin, from 2014 to the present, three years of time turns to play Miao medical successor, Peking University experts, old Chinese medicine, old president, Mongolian descent and other nine identity, Xian Kechuan side, Tianshan snow lotus, Mongolian medicine heart brain side, sleep dinner and other 9 kinds of drugs and health care products. Liu Hongbin the flow of the Chinese medicine industry image great damage.

     2, the Chinese medicine industry in the development of disputes

(1) As of the end of 2015, the country has 3966 Chinese medicine hospitals, Chinese medicine practitioners (assistant) doctors 45.2 million people. In 2015, the national medical and health institutions of the total number of medical personnel reached 910 million, the number of Chinese medical and medical institutions discharged 26.915 million people. China's total industrial output value of 786.6 billion yuan, accounting for 28.55% of the size of the pharmaceutical industry. Chinese medicine has spread to 183 countries and regions, Chinese medicine exports by 2015 amounted to 3.72 billion US dollars.

(2) part of the traditional Chinese medicine enterprises are still booming, such as Tong Ren Tang, has been 345 years of history, "concocted, although the industry will not dare to live, taste, although you will not lose money," the old couplets are still hanging Angong Niuhuang Wan, Wuji Baifeng Wan and other trump card products after a hundred years is still popular.

     3, Chinese medicine industry ushered in the top design

(1) In recent years, the state gradually attached importance to Chinese medicine, policy support has also been introduced:

- January 2015 Ministry of Commerce recently issued "on accelerating the construction of modern Chinese medicine system guidance on the guidance of the notice"

- April 14, 2015 Ministry of Industry and Information Technology, Chinese Medicine Bureau and other 12 ministries jointly issued "Chinese herbal medicine protection and development plan (2015-2020)"

- April 24, 2015 The State Council promulgated the "Chinese Medicine Health Service Development Plan (2015-2020)"

- February 22, 2016 The State Council issued the Outline of the Strategic Plan for the Development of Traditional Chinese Medicine (2016-2030)

     China's first "People's Republic of China Traditional Chinese Medicine Law" was formally implemented on July 1 this year.

(2) According to the plan, by 2020, the basic enjoyment of Chinese medicine services for all, the number of public Chinese medicine hospitals per thousand population reached 0.55, per thousand population health institutions of Chinese medicine practitioners (assistant) doctors to 0.4; Industrial output value accounted for more than 30% of the total output value of the pharmaceutical industry. The basic form of a hundred by the National Medical Master, 10,000 Chinese medicine teacher, millions of Chinese medicine practitioners, ten million professional skills of Chinese medicine personnel team.

(3) the national level of planning for the development of the industry pointed out the direction, such as Chinese medicine has the role of health care, but the standard of Chinese medicine treatment, medicinal production standards and standards of traditional Chinese medicine health care products are relatively weak, but also widely criticized, this time It is necessary to systematically carry out the research and development of these standards, strengthen the construction of non-disease department of traditional Chinese medicine hospital, provide the TCM health consultation and evaluation, intervene conditioning, follow-up management and so on, and explore financial health, health management and health insurance In one of the Chinese health insurance model. By 2030, so that the role of traditional Chinese medicine in the treatment of disease is given full play.

     4, the healthy development of Chinese medicine industry three key words

(1) remove the black sheep

Put an end to false propaganda, crack down on the name of traditional Chinese medicine to obtain ill-gotten financial fraud is the greatest protection of the healthy development of Chinese medicine industry. Strict implementation of the "Chinese medicine health services development plan (2015-2020)" requirements "to carry out health care knowledge of Chinese medicine health publicity, should employ Chinese medicine professionals ... ... any organization, individuals may not make false Chinese medicine, exaggerated propaganda, not In the name of traditional Chinese medicine to seek improper interests in accordance with the law to crack down on illegal medical practice and false propaganda of Chinese medicine, health food, medical institutions and other illegal acts.

(2) strict distinction between traditional Chinese medicine and health care products

Health food and proprietary Chinese medicine is the most fundamental difference between the proprietary Chinese medicine prescription principle, the need for the right medicine, health care products can not be used as a treatment of disease, only with health care function. Therefore, Chinese medicine and health care products in the distribution channels, publicity, advertising investment should make a strict distinction between.

(3) to vigorously strengthen research and development

Thousands of years of history Chinese medicine is a national treasure, need to use scientific methods to tap, play its value. Enterprises and research institutions should be encouraged to set up joint R & D institutions to strengthen the research and development of Chinese medicine itself.

In the context of the rapid development of modern medicine, Chinese medicine can learn from, absorb modern diagnosis and treatment technology, and gradually improve the pathology of Chinese medicine, pharmacology system? After all, is compatible with the king.

     5, doctors are most dedicated

The development of Chinese medicine industry needs to be transparent, standardized, and more need to market, so as to usher in the best of times.

From the Shen Nong tasting a hundred herbs so far, Chinese medicine has been completely different from the Western treatment system, but its essence is the understanding of life and the truth of the inquiry. Chinese medicine industry will be in what position usher in the best of times.