Zhonghua.com: innovation in the development of TCM food therapy industry from jiangzhong

2017-09-29 source: zhonghua network

      In recent years, with the gradual improvement of the consciousness of the whole people, the traditional regimen of food therapy has become more and more popular, and the laws and regulations on TCM and food therapy have been gradually improved. On December 25, 2016, China promulgated the first comprehensive law on the characteristics of traditional Chinese medicine, the law of the People's Republic of China on Chinese medicine. In 2017, the central committee of the central committee of the communist party of China (CPC central committee) further clarified that it is necessary to strengthen the development and application of the same origin food. The food therapy regimen is being recognizated and the food therapy industry is on the right track.

      To some extent, the reason that food therapy can regain people's favor is because people have a deeper understanding of drug use. As medicine advances, drugs are used more and more frequently in life, and humans are more relaxed in the face of disease, but it also makes it more likely that drugs can cause disease. People are also more cautious about drugs because of the great harm they do to themselves.

      According to the world health organization (WHO), nearly one in seven deaths worldwide is due to drug damage, not the disease itself. In the u.s., for example, there are data showing that nearly $1 trillion in direct or indirect losses due to drug damage each year. China's drug damage is also severe. By 2015, there were 20.57 million people with hearing disability in China, and about 70 percent of them were due to overuse of antibiotics.

      Traditional Chinese medicine has adapted to the trend

      In this context, the development of the food therapy industry can be regarded as a kind of adaptation to the historical trend.

      "In fact, most chemicals have some degree of damage to the liver or kidney, so try not to take medicine and take medicine as a consensus." The chairman of jiangyou group said.

      As an established pharmaceutical company, jiangyou group understands this more deeply. Also because of deep understand the limitations of chemical drugs, saw the traditional Chinese medicine diet industry blue ocean, river group in the river on the diet technology co., LTD., established in 2011, specializes in diet products, the traditional diet concept and the perfect combination of modern science and technology, combining with the characteristics of modern people's lifestyle and diet, the research and development, the production conforms to the modern way of preserve one's health diet products. Jiang gu biscuits, the river on the monkey monkey gu m thin, blue diet products such as citric acid, by consumers, only the river on the monkey gu biscuits a product, in the market for the first year's annual sales reached 1 billion yuan.

      "Continuous research and development and produce the variety, the efficacy of different 'diet' products and service for the Chinese people's health, health services for the people of the world, meet people want not to take medicine, take medicine, less maintenance in the nutrition and delicious enjoy health, also the prevention and treatment of the disease, that a Chinese 'diet' of traditional Chinese medicine culture, towards the world, is the goal of the river on the group and the lofty mission", the river group chairman Zhong Hongguang emphasis.

      Innovation is a difficult adventure

      "Taking China and going to the world" is the goal of the jiangzhong and the development goal of the Chinese food therapy industry. China has a rich culture of food therapy and a long tradition of food therapy, but it is impossible to push the food therapy industry into the world, and it is necessary to innovate on the traditional basis.

But innovation is difficult and risky. In the river on the diet, for example, the river on the diet on the basis of the traditional diet idea, combined with the present people's eating habits and lifestyle, creatively diet nourishing the stomach series products, although widely welcomed by users, but its nourishing the stomach propaganda also encountered a lot of questions and do not understand. A few days ago, jiangyou monkey gu biscuit is alleged to mislead the consumer case to settle case, the monkey gu biscuit in the river is not suspected to mislead the consumer, the stomach promotes the propaganda legal. Although the final truth came out, during the nearly three years of trial, the questioning continued and the river was traumatized.

      The traditional Chinese medicine food therapy industry has a long way to go, and society should give more tolerance and understanding to the innovation of food therapy enterprises, and more opportunities and space. In this way, TCM food therapy industry can quickly become stronger and stronger, and TCM food therapy culture can "take China and go to the world".