Jiangsu unique! Taizhou promotes the integration and development of traditional Chinese medicine and tourism industry to build a brand name

Intersection point author: reporter gu di-casting correspondent zhao geng-kui 2017-10-05

      The China national tourism administration (CNTA) recently announced the first batch of national TCM health tourism demonstration zones, with 15 units in the country, and taizhou became the only listed unit in jiangsu province.

      Last year, the national tourism administration, administration of traditional Chinese medicine start to create "national health tourism demonstration area of traditional Chinese medicine", plans to be completed within three years in 10 countries of traditional Chinese medicine health tourism demonstration area, 100 demonstration base, 1000 demonstration project. Taizhou is recommended as the only prefecture-level city to declare to the state. In may this year, the first batch of national TCM health tourism demonstration zone was established. The expert group hopes that taizhou will actively explore the establishment of a standard system for the health tourism demonstration zone of traditional Chinese medicine, and strive to build a brand of Chinese traditional Chinese medicine health tourism.

      As a good tourist city in China, taizhou city has a good foundation, strong industry and high concentration. In March 2015, the "three years of action plan for the development of tourism in taizhou" was officially issued, which made it clear that it would be a new business card for taizhou tourism. Last year, the city won the first batch of the country's first con-breeding tour demonstration base, and in August, it was awarded the "One Belt And One Road international health tourism destination". In July, planning commission, the national development and reform commission, ministry of finance, the national tourism administration and the state administration of traditional Chinese medicine joint mandate, taizhou jiangyan area became the only as the first batch of health tourism demonstration base in jiangsu to carry out the construction of city.

      Taizhou attaches great importance to traditional Chinese medicine and tourism integration development, one thousand, 5 a-class Qin FengCheng river lake, yangzhou, taizhou oct, ancient ginkgo forest park, national physician taihe hall hall, a holiday for Chinese medicine science and technology park series health products welcome by the market, traditional Chinese medicine health tourism brand influence, taizhou is becoming the emerging health tourism destinations in east China. In the past five years, taizhou has spent about 1 billion yuan annually on the construction, protection and utilization of traditional Chinese medicine scenic spots, museums, traditional Chinese medicine houses, laozihao stores, and famous doctors of traditional Chinese medicine. In addition, the foreign capital and social capital have been brought in nearly 3 billion yuan, which is to build the base of Chinese medicinal herbs, the traditional Chinese medicine science and technology park, the health and health spa, and the old-age rehabilitation base. Build up in the city tourism and health, cooperation coordination mechanism, the administrative department of traditional Chinese medicine and in such aspects as finance, financial, investment and financing, tax preferential policy, promote the development of the tourism industry of traditional Chinese medicine health.

      "The creation of a national health tourism demonstration zone for Chinese medicine is of great significance for taizhou to promote the development of the big health industry and the characteristic industry and to launch the 'healthy city' brand."                         ShenJiang taizhou tourism bureau, said that the whole city attaches great importance to, elaborate organization, set up the health of Chinese medicine tourism leadership coordination team, formulate released a special planning of traditional Chinese medicine health tourism development, strive to form a 20 has the regional influence of traditional Chinese medicine health tourism projects. Over the past year, taizhou has made clear breakthroughs in the integration and development of TCM tourism, and a number of national TCM health tourism demonstration bases and projects have been actively promoted. Taizhou huancheng, fengcheng river scenic area, qinghu scenic area, ancient ginkgo park, etc., have rediscovered the resources of wetland, hot spring, city river and medicinal materials, and actively built the characteristic Chinese medicine tourism products. A number of TCM health tourism brands, such as "traditional Chinese medicine paste party tourism day", "ginkgo festival", "Chinese overseas Chinese city health culture festival" and "hydrophilic festival", have produced better social effects and influences; New development of provincial TCM health tourism line 2; Taizhou Chinese medicine hall, which is carefully built by taizhou hospital, realizes the perfect superposition of tourist attractions and traditional Chinese medicine.