Chinese medicinal herbs "go out" need to practice the brand

2017-10-18 source: health reporter cui fang

      Exports are getting cheaper and cheaper, and imports are falling, but prices are rising... Traditional Chinese medicine, which is proud of Chinese people, is facing a critical turning point in the field of raw material foreign trade. How to tap potential and upgrade? How to find new brand highlights in the international market, especially "One Belt And One Road"? Recently held in chengdu in sichuan province the fifth Chinese herbal medicine base sharing meeting and traditional Chinese medicine health industry (chengdu) international fair in 2017, the relevant experts carried out in-depth analysis and interpretation.

      Chinese medicinal materials are booming overseas

      According to the Chinese medicine and health products import and export chamber of commerce, vice President of Meng Dong flat, in the first half of this year, Chinese herbal medicine in our country exports of 106000 tons, export quantity year-on-year growth of 50.7%, a total of $520 million, exports year-on-year growth of nearly 5.7%. This means that China's exports of Chinese herbal medicines have fallen by 29.9 percent year-on-year. In the first half of the year, the prices of Chinese medicinal materials in the top 10 were down to 8, with the largest drop in the half summer and ginseng, reaching 44.4% and 34.1%. Only cinnamon and angelica prices rose slightly, 3.2 percent and 8.25 percent respectively.

      Meanwhile, in the first half of this year, the import of Chinese herbal medicines showed the opposite trend. Imports totaled 2.0 million tons, down 2.4 percent year-on-year, and imports totaled $110 million, up 45 percent year-on-year. This means that the price of imported Chinese medicine in the first half of the year was revised up by 48.6% year-on-year. In the first half of the year, the largest amount of deer antler was imported, with a year-on-year increase of 224.8 per cent.

      "The situation is mixed." According to the analysis of meng dongping, with the spread of traditional Chinese medicine to 183 countries and regions, the overseas demand of Chinese medicinal materials is booming. Of care is, under the huge demand, the rushing of small and medium-sized enterprises in our country, openings, malignant competition, lead to products although overall share, but did not form a brand and price advantage. "This is also China's persistent disease."

      Markets along the One Belt And One Road have sprung up

      In the first half of the year, another highlight of China's foreign trade in Chinese medicinal materials came from the rise of markets along the One Belt And One Road, meng dongping said. According to the data, from January to June 2017, China's exports of Chinese medicinal materials reached 30.4 million tons, accounting for 30.4% of the total export volume of the countries and regions along the One Belt And One Road, a year-on-year increase of 227.1 percent.

      A number of expert analysis, the market this bright eye expression, originated from our country "One Belt And One Road" policy implementation, with the countries along the belt countries in the field of traditional Chinese medicine cooperation substantive progress. It is reported that China has signed 86 cooperation agreements with foreign governments and regional organizations, most of which are distributed along the One Belt And One Road. In particular, in January this year, the development plan of "traditional Chinese medicine" (One Belt And One Road) (2016-2020) has become more effective.

      At the same time, the survey also found that the overall quality of Chinese medicines exported to China has increased year by year in recent years. A powerful evidence is: in 2016, Chinese herbal medicine in the top ten varieties export in our country, because of the problem such as harmful residues such as Japan, the United States, the European Union, South Korea has been detained or returned to the 18 times, 30 times in 2015 fell 40% year on year. In the context of the rapid development of China's information industry, the information transparency of Chinese medicinal materials has increased rapidly, and it has won more favorable comments from buyers.

      "On the one hand, there is a strong demand, on the one hand, the improvement of the actual quality. We should say that the prospects of Chinese medicine for foreign trade are promising and the outlook is improving gradually." This means that the foundation of consolidation and shuffling in the industry is already in place, and the transformation of the overall image, market and price competitiveness is coming, said meng dong equality experts.

      New labels should be attached to high quality medicinal materials

      "The next step is to find high-quality labels for Chinese medicinal materials and to make the brand name." "Said meng. So where does the quality label look? Several experts gave advice.

      With the pursuit of reassuring medicine, high-quality Chinese medicine is becoming a market darling. Experts pointed out that the first label of Chinese medicinal materials should be "production quality management standard". In this area, the original has a special Chinese herbal medicine production quality management standard (GAP), but has been printed in February last year, with the state council "about cancel 13 department under the state council, the decision of the administrative licensing items" to cancel. "Domestic Chinese medicinal materials enterprises should improve their quality management ability and should have a new certification system." According to meng dongping, it is a good choice for Chinese herbal medicine to plant and harvest quality management standards (GACP) in view of the international requirement. The certification is promoted by the world health organization and is used in many countries such as the United States and the European Union. It is also in line with the international registration of Chinese medicine. "Our country has started to develop its own GACP standards and will learn from the experience and lessons of GAP certification, both in conformity with international standards and with Chinese characteristics, and emphasis on practical operability."

      Despite the cancellation of Chinese herbal medicine GAP certification, there is no reduction in the demand for self-construction of Chinese traditional Chinese medicine enterprises. The co-construction and sharing Chinese herbal medicine base union chairman de-quan ren, many enterprises in their respective Chinese herbal medicine base to explore the traditional Chinese herbal medicine planting of beneficial experience and the organic combination of modern agricultural technology. In the process, the whole process of Chinese medicinal materials circulation, the whole chain is traced back to the industry consensus, and the quality control technology of relevant warehousing and logistics is also being popularized. "We are trying to combine these high quality enterprises and bases together to jointly build and share technology, management, norms and standards to form cluster advantages and generate demonstration and driving effects."

      "It is not only the traditional Chinese medicine industry that needs to be realized, but almost all Chinese industries have to deal with it in the process of internationalization." Institute of medicinal plants in huazhong agricultural university professor wang foam, a researcher at the Chinese medicine academy of sciences institute of medicinal plant chang-qing xu and other experts, comparing the two lines of import and export situation, more and more highlights the high quality, good reputation and the value of technology advantage. In recent years, some welcome changes have been seen, and many enterprises have begun to focus on the production of delicate and high-end Chinese medicinal materials. Enterprises have realized in this process that high quality input is the important weight of market.