Names should not be confused

Source: health report

Master of the state administration of traditional Chinese medicine has issued the national physician, national name, academic inheritance of traditional Chinese medicine management interim measures ", the national physician master of traditional Chinese medicine (TCM), the country put forward the relevant binding requirements: any institution, social organization or individual may make use of the honorary title of national physician master of traditional Chinese medicine (TCM), the country name, improper to hype or improper for commercial profit. The academic inheritance activities of the master of traditional Chinese medicine and the national famous Chinese medicine shall not be carried out for the purpose of seeking fame and profits, and commercial activities shall not be carried out in the name of the master of traditional Chinese medicine and the national famous Chinese medicine.

Industry insiders generally believe that the state administration of traditional Chinese medicine issued the "interim measures" to maintain the authority of the title, which is very timely and necessary. "Interim measures" is not only to, national name, national physician masters to conduct academic inheritance of traditional Chinese medicine series policy support measures are put forward and the basic principles, at the same time is conducive to maintaining the order of Chinese medicine services and to prevent some confusion of Chinese medicine, "genuine" in diagnosis and treatment of TCM for profit, thus entrap patients rights and interests of the phenomenon.

Since the launch of the first selection of Chinese medical masters in 2008, the country has honored a total of 90 Chinese medical masters in three sessions, and 100 Chinese doctors in 2017. At present, the number of national medical masters and national famous Chinese medicine, clear.

The recognition level of national famous Chinese medicine (TCM) is "provincial or ministerial level". It is not accurate to call it "national". The problem now is that the "national old Chinese medicine experts academic experience inheritance work guidance teacher" (referred to as the guidance teacher), in media reports and relevant advertisements known as "national famous Chinese medicine" has occurred. For example, a well-known Chinese medicine hospital in hangzhou recently published a full-page news of a large free clinic activity in an influential local newspaper, saying that six of them were designated as national doctors of Chinese medicine. The reporter found that only three "national famous Chinese medicine practitioners" in zhejiang province were not included in this free clinic activity, and the so-called "national famous Chinese medicine practitioners" were actually the sixth and previous batch of "instructors".

The reporter also found that some hospitals carried on the academic experience of the "national experts of traditional Chinese medicine" as the "national famous Chinese medicine doctor" in the exhibition and publicity materials of the clinic halls and studios. Some "guidance teachers" seem not to understand the difference between "guidance teachers" and "famous traditional Chinese medicine", so the title of "national famous traditional Chinese medicine" is also printed on the personal business card.

It should be said that the academic experience inherited by the national experts of traditional Chinese medicine, who are selected and recommended by the competent departments of Chinese medicine of each province (region, city) and related units and approved by the state administration of traditional Chinese medicine, all have excellent medical skills and noble medical ethics. In August 1996, the state administration of traditional Chinese medicine issued the detailed rules for the implementation of the administrative measures for the inheritance of academic experience of old Chinese medicine experts nationwide, which stipulated clearly, for example, "over 30 years of work in this profession" "rich and unique academic experience and technical expertise", with a senior title. However, the academic experience inheritance work of China's old TCM experts is not the same as that of "national famous TCM". "advisor" and "famous TCM" are two series and two concepts, which cannot be confused. There are national doctors of traditional Chinese medicine (TCM), provincial and municipal doctors of traditional Chinese medicine (TCM). However, the teachers who inherit the academic experience of traditional Chinese medicine (TCM) experts all over the country are "transformed" into "state-level TCM" for exaggerated publicity. Strictly speaking, this is "false packaging", which is not desirable.

It is understood that the teachers who carry on the academic experience of the old Chinese medicine experts nationwide are collectively referred to as "national famous Chinese medicine practitioners", mainly the exaggerated propaganda of some social medical institutions to improve popularity and attract attention. In view of this, first of all, relevant departments to strengthen the monitoring of advertising. Advertising must be carried out within the scope permitted by the law, and false packaging must be eliminated, and "false truth" should be stopped, so as to ensure the solemnity, authority and advanced nature of national medical masters and national honorary titles of Chinese medicine.

Secondly, the corresponding restraint mechanism should be established and perfected. There are a number of old Chinese medicine academic experience inheritance instructors across the country, who have a wide range of people. They should refer to the interim measures for the academic inheritance and management of national famous Chinese medicine masters and national famous Chinese medicine masters, and take measures to strengthen both support and constraint. To clearly stipulate the binding requirements related to "instructor", it is emphasized that no organization or individual shall exaggerate "instructor" as "national famous Chinese medicine doctor" for profit-making publicity. The competent departments of traditional Chinese medicine at the provincial level shall warn against any serious adverse effects caused by improper conduct, and those who fail to do so after rectification shall be dealt with seriously according to the organizational procedures.

Third, "mentor" should be self-respect and self-respect. The "instructor" should cherish his own honor, strengthen the sense of role model, adhere to the correct values, abide by the industry norms, and give full play to the role model in the medical service industry. For the "instructor" publicity as "national famous Chinese medicine", should clearly express this as misleading, to stop.