Water injection beef: crack "invisible hand" of the misread

The China youth daily

Journal: chongqing food in a black action, the law enforcement officials seized a batch of ore powder feed chickens. About the economist wonder, you want to earn more money will say, why not go to the tariffs and to reduce the quality? This is a very interesting topic, let me think of their hometown in a similar situation.

The author is a hometown east coast at county level. One of the biggest market, sold part beef has a tendency to water injection phenomenon. Therefore, the author specially for the two acquaintances contact in the market for years sales experience in the heart of the eldest brother told the whole beef confusion: want to make money, why not raise prices, and must take such as water injection such behavior?

The eldest brother the explanation intriguing. A the eldest brother said, beef water injection water injection, both the price is not a difference, but for the merchant to two ways the profits last won't have much difference, they can change the unit price guarantee this through. And the reality is, because the beef after water injection after some days after water injection, not the beef than look better and look at the more fresh. So the water injection beef sold faster, fund turnover is quick and can reduce the storage costs. Another eldest brother said, although some customers may also know that these sometimes drop of water injection of beef is, but because of the water injection beef sale price general a catty of low 4 ~ 5 yuan, so, buyers think or water injection of beef more benefits-it seems they don't believe in beef can note so much water, the businessman profits can still remain unchanged. So, on the market is often water injection of beef.

Oh, I see. I asked, why the market rarely a water injection pork? The eldest brother said after water injection, the pork are sold!!!!! So rare pork sold. Water injection

For some economist for, water injection beef such things can have been in a market is incredible. Incredible at, businessman if guarantee the product quality is reliable, and through such methods hits his brand, let consumers know your goods than general goods and reliable, you can earn the general level of profits. You can earn a lot of money legal!!!!! Why to want to go to earn MeiLiangXin money?

In fact, the reason is not complicated. The market in good operating conditions of many is the need to meet, but unfortunately, in the reality and can't meet.

By beef was water injection for example. First, consumers are not understand the profits of the business insider, to consumers is not can resist attractive presentation, low prices of the temptation of rationality. And our discussion, just like with a discussion of the actor in the film script--those who sell beef and buy beef is bureau middleman, they see the world is far from our discussion so transparent. Here, beef or a relative water injection technology, and a lot of simple commodity, consumers may not to know the kinds of problems.

Second, we see many famous brand, market has been determined to play, then raise prices, brand stand to earn the money the bright way. But why some people are always back every now and then to "jungle era", hit his sign? Certainly, under the circumstances, no supervision companies to always honest is hard to do that. Any a businessman, build brand, and then began to stand to earn money, but if no one supervision, he has been a capital chain is tightened up, inventory of such trouble-sometimes crisis is out of sheer lax and greedy, he may be to hit his brand of the river, wet on their own feet.

So, want to let businesses in long-term nobody supervision under the condition of the guarantee quality, that is asking them to do the saint!!!!! That call too demanding. Some economist think, if can have enough competitors, even without the government supervision, the kind of thing that is able to avoid. But unfortunately, due to the different production things are some businessman, a merchant differences of product were some jerry, confirmed, to avoid the water go out of form completely industry competition "regulation". Not to mention in the practice, the businessman instead could conspiracy between, to come together to violations of the interests of consumers.

Many ideal conditions cannot be satisfied, lead to expect through the merchants and consumers have the ideal after two sides game market economy is not possible. However, a generation of gm Adam Smith did say, "invisible hand" is so fine, everybody out of every man for himself, but can realize the self-interest of the male is everyone.

Obviously, here is a little a lot of misunderstanding. Smith is not to say, actually only by market can achieve perfect market economy. Smith's first see is, the market has so a kind of logic, or price mechanism, and then see, in the reality does to a great degree achieved a good situation, everyone then you've grown old natural forces of reverence and regrets, as the master said "it passes like this water" state of mind. But, please note-from the actual development of market, the scale of the market evolution see with government control never is intertwined, early in the Renaissance of the former in A.D. 1202, king John of England announced the first important England is the food of the law "bread and ale law", with beans for adulteration bread and bread QueJinShaoLiang dishonest behaviors such as market resources. Therefore, after the 500 DuoNian praised Smith of the price mechanism, is never separate works. More specifically, the results of all human are never "pure" market alone contribution.

Indeed, Smith said the "invisible hand" and no special pointed out that "the market" actually has the government RouJin factors, but "this market." it really has been a government regulation of the administrative factors exist. It is for this misunderstanding, lead to later some economists will mistakenly thought for a single "pure" market should be able to bring the perfect market economy.

There is no doubt that if away market the Wolf, the introduction of the government, will be the first tiger bring a series of new problems, such as high administrative costs, market mechanism is distorted, and even significant quantities of corruption. But we should at least see, in the long term, solve the problem of the roads, adjust the government is and the lack of government management mechanism, improve offside-including increasing public appeal for the government decision-making influence. "Go back to the" some economists have the imaginary, no government interference, "pure" in the market to go, certainly not a can go the way of the general.

(WangDong expensive)